Delivering High-Quality Visitor Experiences: Learning From Travelers

This virtual class will explore a three-stage model of the byway visitor experience and discuss assessment and enhancement strategies that are based on current traveler data as well as byway examples from across the country. The four-hour course will be taught by Wanda Maloney, a national byway expert with over 20 years of experience traveling and working with byways. Course learning objectives include:

· Recognizing the three stages of the byway visitor experience.

· Identifying potential enhancement opportunities.

· Understanding the importance of the visitor experience to corridor management planning.

· Four low-cost strategies to improve the byway visitor experience.

For any recreational or tourist attraction, the visitor experience of a place or destination involves both tangible elements like scenic views, and intangible elements like authenticity and hospitality all working together to meet visitors’ needs and expectations. This class will explore a three-stage model of the visitor experience and uses participant goals to brainstorm ways to enhance visitor experiences as well as resolve challenges to meeting visitors’ needs and expectations.

Instructor: Corridor Solutions/Maloney

Cost: $30

Location

Online

Trail Competencies

Relevant Trail Types

General. All trail types are relevant.