The World Health Organization characterizes traffic deaths as a “preventable health epidemic”. Yet, this issue has not generated a widespread, longstanding call to action. Why not? The field of media studies offers potential insights. News coverage is known to shape public opinion by framing issues for the public and via sentence‐level editorial choices.
With this in mind, we reviewed 200 local news articles and found that coverage tends to shift blame towards vulnerable road users and away from drivers. Worse still, crashes were almost always treated as isolated incidents, obscuring the public health nature of the problem. Next, we conducted an experiment to explore how these editorial choices affect readers. A thousand participants read one of three versions of a news article about a crash involving a pedestrian. Subjects were then asked to apportion blame, identify an appropriate punishment for the driver, and assess various approaches for improving road safety. In comparing the three groups, even relatively subtle differences in editorial patterns significantly affected readers’ interpretation of what happened and what to do about it. We close by offering advice to planners and advocates about how to engage the media to improve local coverage.
Location
Online
Trail Competencies
No skills listed.Relevant Trail Types
General. All trail types are relevant.
This event has passed
Started | July 15, 2020 03:00 PM |
---|---|
Ended | July 15 04:00 PM |
This event takes place in Pacific Daylight Time.
05:00 PM Central Daylight Time
04:00 PM Mountain Daylight Time
03:00 PM Mountain Standard Time
03:00 PM Pacific Daylight Time
02:00 PM Alaska Daylight Time
01:00 PM Hawaii-Aleutian Daylight Time
12:00 PM Hawaii Standard Time
Registration
Contact Details
You may also like
Related Upcoming Trainings
This training has been viewed 277 times.